SKILLS
Skills That Drive Growth
As a passionate digital marketer in Borivali, I’ve developed a well-rounded skillset through real projects, certifications, and hands-on learning. Below is a snapshot of the tools and techniques I use to deliver impactful digital strategies—from organic growth to paid ads, content, and website optimization.

Search Engine Optimization (SEO)
I specialize in improving website visibility with targeted keyword research and competitor analysis. My expertise covers on-page and off-page SEO, technical optimizations like speed and mobile responsiveness, and local SEO tailored for Borivali and Mumbai-based businesses. I’m also proficient in tools like Google Search Console and Analytics for performance tracking.

Social Media Marketing (SMM)
I design and manage content strategies across platforms like Instagram, Facebook, and LinkedIn. From planning Reels, carousels, and daily posts to engaging with the audience through polls and stories, I focus on community building, brand awareness, and data-backed content improvements.

Google Ads (PPC)
I create and manage paid campaigns across Search, Display, and YouTube to drive qualified traffic. With a focus on keyword grouping, conversion tracking, and A/B testing ad creatives, I help improve ad relevance and ROI. I’m also experienced in retargeting and landing page optimization for better conversion rates.

Meta Ads (Facebook & Instagram Ads)
With a deep understanding of Facebook Pixel, audience segmentation, and campaign funnels, I build high-performing Meta Ads that guide users from awareness to action. I optimize creatives, placements, and budgets while consistently tracking return on ad spend (ROAS) and leads.

Website Development (WordPress)
I build fast, responsive, and SEO-friendly websites using WordPress. My skills include mobile optimization, page speed enhancement, secure hosting (SSL), custom form integration, and clean user navigation—all aimed at driving engagement and conversions.

Content Marketing
I write optimized blog posts, website content, ad copy, and email newsletters tailored to both search engines and human readers. I also manage content calendars for social platforms, use storytelling techniques, and ensure strong keyword placement to maximize visibility.